The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story
Word comes after the agency parted ways with major client Wendy's last fall. Meanwhile, Anomaly has hired Levi Slavin and longtime Interpublic Group legal … Read the whole story
The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story
European Wax Center is launching a national campaign designed to extend the 10-year-old waxing brand into the general beauty category with the tagline "Revealing … Read the whole story
MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story
The NBA launched an online campaign to promote its retail site, NBAStore.com, with a modern take on a typical retail catalog. Outfits change in … Read the whole story
CP+B promoted Danielle Whalen to managing director of the agency's Boulder office and Carter Nance to managing director of the Miami office. Whalen and … Read the whole story
Beauty care manufacturer KAO USA has parted ways with its agency, KBS+P. Kao is conducting a closed review for its global creative account for … Read the whole story
