MAD Agency Daily
Monday, February 17, 2014
  • Magna Adds 'High Definition' To The Buying Process

    The IPG Mediabrands unit has created a new system combining comScore, Experian and Rentrak data with its Audience Measurement Platform and other tools and … Read the whole story

  • IPG Takes $60 Million Charge To Address Euro Woes

    The good news: the company posted 3.7% organic revenue growth in the fourth quarter of 2013, the best quarterly performance in two years, which … Read the whole story

  • SF, EWC Launch Beautiful Brow Campaign

    European Wax Center is launching a national campaign designed to extend the 10-year-old waxing brand into the general beauty category with the tagline "Revealing … Read the whole story

  • MEC Taps Pasqua As Mobile Head

    MEC has named Rachel Pasqua as head of mobile for MEC North America. She succeeds Andy Wasef in that role, who has left the … Read the whole story