MAD Agency Daily
Friday, February 21, 2014
  • SMG's Spark Wins ConAgra Media Duties

    It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over ... Read the whole story

  • Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign

    Interpublic's Deutsch LA is the creative agency that conceived and developed the campaign's English and Spanish versions for Dr Pepper. Read the whole story

  • Bertolli Hires Mother London For Global Ad Duties

    Previously, the Unilever brand did not employ a global AOR, instead relying on different agencies for project work. Read the whole story

  • MDC Posts Industry-Leading 2013 Organic Growth

    It's still in the red, profit-wise, although EBITDA for the year was up by a third. The company's media operations delivered double-digit organic growth ... Read the whole story

  • HOLLYWIRED: Hello, Cash Cow in the Sand

    Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace ... Read the whole story

  • Facebook Expands Ad-Targeting Options

    Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out ... Read the whole story