MAD Agency Daily
Friday, February 21, 2014
  • SMG's Spark Wins ConAgra Media Duties

    It's the latest in a series of new business wins for Spark. The ConAgra incumbent was WPP's MediaCom, which had the business for over … Read the whole story

  • Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign

    Interpublic's Deutsch LA is the creative agency that conceived and developed the campaign's English and Spanish versions for Dr Pepper. Read the whole story

  • Bertolli Hires Mother London For Global Ad Duties

    Previously, the Unilever brand did not employ a global AOR, instead relying on different agencies for project work. Read the whole story

  • MDC Posts Industry-Leading 2013 Organic Growth

    It's still in the red, profit-wise, although EBITDA for the year was up by a third. The company's media operations delivered double-digit organic growth … Read the whole story

  • HOLLYWIRED: Hello, Cash Cow in the Sand

    Venice Beach is rapidly becoming the Silicon Valley of Southern California. And the area is attracting a lot of new-wave ad shops that embrace … Read the whole story

  • Facebook Expands Ad-Targeting Options

    Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story