MAD Agency Daily
Tuesday, March 18, 2014
  • Amex CMO Says Agencies Must Focus More On 'The Value Of Interpretation'

    Big societal trends can happen quickly, and the industry must rapidly interpret what the potential impact is on their businesses and their clients' businesses. … Read the whole story

  • Beyond Your Wildest Streams, Part III: Creeping Social(media)ism

    Not only is FunnyorDie a media company that sells advertising against socially generated page views, it is a production company/studio that makes comedies for … Read the whole story

  • Agencies Think They're Real-Time Fast; Clients Disagree

    According to the study, commissioned by the 4As, clients also think agencies could do a better job of leveraging big insights. And they could … Read the whole story

  • Advertisers Shouldn't Shy Away From Automation

    Advertising Age has posted an article written by Nancy Hill, president and CEO of the 4A's, challenging advertising automation to "bring it on." Read the whole story

  • Northwestern Mutual Bets Big On NCAA Sponsorship

    The firm's media shop, Publicis Groupe's Spark, helped orchestrate the package, which includes everything from traditional advertising to underwriting a local charity road race. Read the whole story

  • Adland's Millennials Are On A Mission

    Several, actually -- including coming up with ideas to make their agencies more effective in the future. This summer, a large gathering of the … Read the whole story

  • Isobar Taps Asia-Pacific's Lin As New Global Chief

    The Dentsu Aegis Network has restructured the senior management of digital agency network Isobar, naming Jean Lin global CEO. Lin, who has been CEO … Read the whole story

  • Tastes Like Chicken?

    To mark its 20th anniversary servicing the GEICO account, Horizon Media served a five-foot GEICO "Gecko cake" to some 700 employees and key members … Read the whole story