by Steve McClellan
After departing Omnicom's BBDO last August for JWT, Peter Sherman is returning to Omnicom, where he will lead a series of "major initiatives" and … Read the whole story
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by Richard Whitman, Columnist
The agency was behind the iconic catch phrase "If You See Something, Say Something," which it created for long-time client Metropolitan Transit Authority. And … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
There is a perceived power struggle between tech providers, trading desks, agencies, and brands themselves. The extent of this intra-industry battle for a piece … Read the whole story
by Larissa Faw
Four new TV spots and a raft of online and social components are featured in the new campaign. Tierney handled the development of the … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. Former Porter Novelli partner Jim Barbagallo … Read the whole story
by Tyler Loechner
Despite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report … Read the whole story
by Steve McClellan
Wunderman, with its second acquisition in a week, has purchased London-based e-commerce data company FusePump, while Hill+Knowlton agreed to buy China-based digital agency Rice5. … Read the whole story
by Karl Greenberg
The partnership will launch on opening day at Fenway Park, April 4, when Sapient's logo will debut on the stadium's "Green Monster." The bigger … Read the whole story