After departing Omnicom's BBDO last August for JWT, Peter Sherman is returning to Omnicom, where he will lead a series of "major initiatives" and … Read the whole story
The agency was behind the iconic catch phrase "If You See Something, Say Something," which it created for long-time client Metropolitan Transit Authority. And … Read the whole story
COMMENTARYThere is a perceived power struggle between tech providers, trading desks, agencies, and brands themselves. The extent of this intra-industry battle for a piece … Read the whole story
Four new TV spots and a raft of online and social components are featured in the new campaign. Tierney handled the development of the … Read the whole story
- COMMENTARY
Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. Former Porter Novelli partner Jim Barbagallo … Read the whole story
Despite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report … Read the whole story
Wunderman, with its second acquisition in a week, has purchased London-based e-commerce data company FusePump, while Hill+Knowlton agreed to buy China-based digital agency Rice5. … Read the whole story
The partnership will launch on opening day at Fenway Park, April 4, when Sapient's logo will debut on the stadium's "Green Monster." The bigger … Read the whole story
Fruit of the Loom's latest product launched under its #StartHappy campaign is the ingenious "Undie Iron." Read the whole story
Initiative Canada tapped Adam Luck as president. Luck will have full operational oversight for the agency's client roster, including ING Direct, H&M, Dr. Oetker … Read the whole story
The Israel Ministry of Tourism (IMOT) named The Woo, a Los Angeles-based marketing firm, as its advertising agency of record for North America. The … Read the whole story
