MAD Agency Daily
Tuesday, April 1, 2014
  • You Can Go Home Again: Sherman Returns To Omnicom

    After departing Omnicom's BBDO last August for JWT, Peter Sherman is returning to Omnicom, where he will lead a series of "major initiatives" and ... Read the whole story

  • Ad Tech Requires Different, Not Fewer, Agency Folk

    There is a perceived power struggle between tech providers, trading desks, agencies, and brands themselves. The extent of this intra-industry battle for a piece ... Read the whole story

  • TD Bank Turns To Improv For New 'Human' Campaign

    Four new TV spots and a raft of online and social components are featured in the new campaign. Tierney handled the development of the ... Read the whole story

  • Newburyport Agencies On The Move

    Newburyport was in the spotlight Monday with big announcements from two local agencies, Pilot Communications and Matter Communications. Former Porter Novelli partner Jim Barbagallo ... Read the whole story

  • ANA/Forrester Find Only Half Of Marketers Using Programmatic

    Despite all the bells and whistles, programmatic buying still has plenty of room for growth in terms of adoption and understanding. A new report ... Read the whole story

  • WPP Buying Binge Continues

    Wunderman, with its second acquisition in a week, has purchased London-based e-commerce data company FusePump, while Hill+Knowlton agreed to buy China-based digital agency Rice5. ... Read the whole story

  • Sapient Signs With Boston Red Sox

    The partnership will launch on opening day at Fenway Park, April 4, when Sapient's logo will debut on the stadium's "Green Monster." The bigger ... Read the whole story