MAD Agency Daily
Thursday, April 3, 2014
  • Bose Calls Global Media Review

    Sound system company Bose has kicked off a global media consolidation review. Founded in 1964, the company spent $275 million on ads in 2012, ... Read the whole story

  • Activision, 72andsunny Launch Major Job Placement Effort For Vets

    The client has created The Call Of Duty Endowment, which is designed to help job-seeking veterans find employment. The agency, meanwhile, has overseen the ... Read the whole story

  • PetSmart Selects OMD For Media Duties

    OMD has won the PetSmart media planning and buying assignment after a review, the agency has confirmed. The client's media account was previously handled ... Read the whole story

  • Mobile Agency Somo Gets $5.5 Million In Funding

    London-based mobile marketing agency Somo on Wednesday announced securing $5.5 million in in follow-on funding from MMC Ventures and other private investors. Read the whole story

  • Rocket Fuel Opens New Worldwide HQ In Redwood City

    Rocket Fuel on Wednesday celebrated its six-year anniversary by officially opening its new global headquarters in Redwood City, Calif. The company more than doubled ... Read the whole story

  • True Grit: The Ford Vs. Cadillac Slam

    Pardonnez-moi, mes cheries. I come not to pile on GM at this painful moment of possible million-car recall -- but rather, to praise "Poolside." ... Read the whole story