MediaPost Agency Daily
Thursday, April 3, 2014
  • Bose Calls Global Media Review

    Sound system company Bose has kicked off a global media consolidation review. Founded in 1964, the company spent $275 million on ads in 2012, … Read the whole story

  • Boston Ad World No Longer An Old Boys Club

    We're not sure old girls club is the right way to phrase it, but women do seem to be calling the shots in the … Read the whole story

  • Activision, 72andsunny Launch Major Job Placement Effort For Vets

    The client has created The Call Of Duty Endowment, which is designed to help job-seeking veterans find employment. The agency, meanwhile, has overseen the … Read the whole story

  • PetSmart Selects OMD For Media Duties

    OMD has won the PetSmart media planning and buying assignment after a review, the agency has confirmed. The client's media account was previously handled … Read the whole story

  • Mobile Agency Somo Gets $5.5 Million In Funding

    London-based mobile marketing agency Somo on Wednesday announced securing $5.5 million in in follow-on funding from MMC Ventures and other private investors. Read the whole story

  • Rocket Fuel Opens New Worldwide HQ In Redwood City

    Rocket Fuel on Wednesday celebrated its six-year anniversary by officially opening its new global headquarters in Redwood City, Calif. The company more than doubled … Read the whole story