MAD Agency Daily
Friday, April 4, 2014
  • Resource To Acquire Ammirati

    The combined agency will unveil a new name in the coming months. The acquisition pairs Resource's strategic digital, social, innovation and eCommerce expertise with ... Read the whole story

  • MDC's Veritas Forms Hybrid PR/Ad Unit

    Called the Growth & Innovation Lab, the new unit serves as the hub for all of Veritas' insights, strategy, creative innovation, digital, influencer and ... Read the whole story

  • Carbonite Calls Media Review

    The Boston-based firm, which offers cloud-based data backup services, previously used Blitz Media for media planning and buying. But the shop closed its doors ... Read the whole story

  • Future Lions To 'Rise' At This Year's Competition

    In partnership with the Cannes Lions International Festival of Creativity, AKQA is hosting Future Lions for the ninth year in a row. This year's ... Read the whole story

  • Spider-Man Meets His Baby Me In Latest Evian Video

    Evian primed the social pump for this current entry in the now much-anticipated series of video ads, from BETC Paris, by posting a 23-second ... Read the whole story

  • How Nielsen's OCR Will Impact Digital Video Advertising

    For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency ... Read the whole story