The combined agency will unveil a new name in the coming months. The acquisition pairs Resource's strategic digital, social, innovation and eCommerce expertise with … Read the whole story
The shop thinks it is "embracing the future of money," despite the fact that the virtual currency seems to be imploding. And Matthew Charlton … Read the whole story
Called the Growth & Innovation Lab, the new unit serves as the hub for all of Veritas' insights, strategy, creative innovation, digital, influencer and … Read the whole story
The Boston-based firm, which offers cloud-based data backup services, previously used Blitz Media for media planning and buying. But the shop closed its doors … Read the whole story
In partnership with the Cannes Lions International Festival of Creativity, AKQA is hosting Future Lions for the ninth year in a row. This year's … Read the whole story
Evian primed the social pump for this current entry in the now much-anticipated series of video ads, from BETC Paris, by posting a 23-second … Read the whole story
- COMMENTARY
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
Evian launched a follow-up video to its wildly popular "Baby & Me" video that's pretty amazing. Read the whole story
VML promoted Chuck Searle to chief client officer, up from executive director of client services. He succeeds Beth Wade, who was appointed the agency's … Read the whole story
FCB West, formerly Draftfcb, was named agency of record for Ghiradelli chocolates, following a review that began with 12 agencies. FCB West, a combination … Read the whole story
