MAD Agency Daily
Monday, April 7, 2014
  • Southern California Investors Acquire DSP, Agency As Mini 'Holding Company' Forms

    There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story

  • Cable Company Customer Service - Isn't That An Oxymoron?

    Comic Jim Gaffigan is skeptical at first about improved customer service in new ads for Comcast from Goodby's New York Office. But he comes … Read the whole story

  • Special Olympics Uses Social Media To Combat Casual Use Of The R-Word

    Y&R and VML teamed with the Special Olympics to spread the message via a social media campaign this week that the term "retarded" can … Read the whole story

  • Heineken Taps Snapchat For 13th Coachella

    This year, Heineken's sponsorship is the biggest yet with the debut of the Heineken House, an exclusive area with art, food, and musical performances. Read the whole story

  • Ad Tech: 'How' To Knock It Out Of The Park

    The ad tech landscape is often divided into three groups that are considered the "who", "what" and "where" of the digital advertising landscape. One … Read the whole story