The agency, led by its MediaCom Sport unit, has launched a new sponsorship evaluation and analytics package in the UK, which will soon roll … Read the whole story
Could be just a matter of time given that the client has hired a new CMO, who the CEO lauds for his "strong focus … Read the whole story
New Research from Spark and RealityMine shows that engagement with the NCAA tournament is strong early and doesn't fade, versus the gradual build to … Read the whole story
It's the fourth acquisition of an African agency in as many months, as the holding company continues to expand its footprint on the continent. … Read the whole story
Consumers have no grounds to revive their class-action lawsuit centering on the alleged circumvention of their no-tracking settings, Google and other companies argue in … Read the whole story
Horizon Media this morning announced the acquisition of Los Angeles-based sports and entertainment marketing firm InsideOut sports + Entertainment, which will be integrated as … Read the whole story
- COMMENTARY
Advertisers are clearly climbing the learning curve with programmatic buying. There is the need for increased education among marketers and ANA and other industry … Read the whole story
Breakfast war ads continue between Taco Bell and McDonald's. Spider-Man dances with his baby self. Let's launch! Read the whole story
R2C Group promoted Bryan Noguchi to senior vice president, media director. For the last year, he served as director of integrated planning strategy. In … Read the whole story
Regal Boats named Myjive as its digital agency of record. The agency previously worked for Regal Boats, manufacturer of bowriders, express cruisers and sport … Read the whole story
