While the fast-food marketer hopes its new Specialty Chicken product is a raving success, that's the name of its new campaign for it. The … Read the whole story
Leroy & Clarkson gives the popular AMC series the "Don-O-Mite" treatment. R-rated and very funny. Meanwhile, David Murray, son of a Mad Man, writes … Read the whole story
The company's compensation committee cited his efforts to identify potential successors from within to insure a smooth transition plan "in due course." He was … Read the whole story
Interpublic media agency ID Media is launching a specialty unit focusing on healthcare marketing and pharmaceutical brands, naming Michael Maher president of ID Health. Read the whole story
The new offering has a suite of enhanced market-positioning tools. The firm analyzes Big Data to glean insights about the personal values of consumers … Read the whole story
Lapiz, the Leo Burnett multicultural shop focuses on great story telling to raise awareness for the Chicago Latino Film Festival. Read the whole story
- COMMENTARY
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story
StubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in … Read the whole story
Jay Benjamin was named chief creative officer of Saatchi & Saatchi New York. Benjamin was most recently chief creative officer at Leo Burnett New … Read the whole story
California-based skincare company, Cremo Company, named Detroit-based Jekyll & Hyde as its agency of record, charged with building national brand recognition for Cremo's flagship … Read the whole story
