MAD Agency Daily
Tuesday, April 15, 2014
  • For Domino's, 'Failure Is An Option'

    While the fast-food marketer hopes its new Specialty Chicken product is a raving success, that's the name of its new campaign for it. The ... Read the whole story

  • IPG's Roth Received 22% Pay Bump Last Year

    The company's compensation committee cited his efforts to identify potential successors from within to insure a smooth transition plan "in due course." He was ... Read the whole story

  • ID To Focus On MD, Rx Too: IPG Media Shop Opens Healthcare Unit

    Interpublic media agency ID Media is launching a specialty unit focusing on healthcare marketing and pharmaceutical brands, naming Michael Maher president of ID Health. Read the whole story

  • Resonate Offers New Marketer Software Package

    The new offering has a suite of enhanced market-positioning tools. The firm analyzes Big Data to glean insights about the personal values of consumers ... Read the whole story

  • Hold The FX, Tell Me A Story

    Lapiz, the Leo Burnett multicultural shop focuses on great story telling to raise awareness for the Chicago Latino Film Festival. Read the whole story

  • I Could Write A Sonnet About Your Easter Bonnet, But Instead How About These Little Items?

    It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by ... Read the whole story