by Laurie Sullivan
Omnicom Media Group announced Tuesday a first-of-its-kind deal with Twitter that integrates the agency's programmatic ad-buying unit Accuen with the social network's mobile ad … Read the whole story
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by Richard Whitman, Columnist
According to Business Insider, New York-Based Huge is the slowest social media agency on the planet. That is, unless there's another agency out there … Read the whole story
by Steve McClellan
A new study from McCann suggests many consumers fear they're missing out on the thrill of discovering new things to buy as a result … Read the whole story
by Larissa Faw
The "Kind Vine" campaign works by enlisting Vine celebs to spread random acts of kindness through social media, and, in turn, inspiring everyone to … Read the whole story
by Steve McClellan
"MKTG's unique aptitude in creating face-to-face connections with consumers will help to further expand our network's vision, commitment and ability to help brands effectively … Read the whole story
by Steve McClellan
Havas shareholders will vote June 5 on whether to approve the company's executive compensation package for 2013, when CEO Yannick Bollore earned 570,000 euros, … Read the whole story
by Larissa Faw
Heimat co-founder and CEO Matthias von Bechtolsheim will serve as chairman of the newly formed TBWA Operating Group Germany, which includes a number of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Even as the industry expresses shock at advertiser-supported publications selling advertising space to advertisers, magazines and newspapers are tripping over one another to actually, … Read the whole story