Swedish shop Forsman & Bodenfors Gottenburg was named Independent Agency of the Year while Network of the Year honors went to WPP's Ogilvy & … Read the whole story

The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story

CANNES, FRANCE -- The Lions Festival opened on an oddly geocentric tone here Friday morning, starting with two back-to-back sessions featuring agency executives from … Read the whole story

CANNES, FRANCE -- The head of the world's largest advertising company took a shot at the world's largest advertising festival for becoming too broadly … Read the whole story

Effie Worldwide has just released its 2014 Global Effie Effectiveness Index rankings. Unilever and WPP were ranked number one in their categories for the … Read the whole story

CANNES, FRANCE -- Sir Martin Sorrell took the stage effectively, albeit jokingly, renouncing his knighthood. "I've taken Brazilian citizenship," Sorrell quipped, adding that Brazilian … Read the whole story

CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH … Read the whole story

A new campaign positions the marshmallow confection as an everyday treat by pointing out that every day is a holiday of some kind. Happy … Read the whole story

Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story

The campaign supports five local non-profits. Total Outdoor donated the space on the buildings, Ignition Media Group developed the concept, and FirstMerit selected the … Read the whole story

BrightTag has rebranded to Signal after acquiring the Chicago rival last month, but Joe Stanhope, senior vice president of marketing for the company, said … Read the whole story