by Steve McClellan
And some complain that it counts too much, leaving little possibility for smaller players to win. WPP was this year's honoree, for the fourth … Read the whole story
-
by Richard Whitman, Columnist
Writing in "Forbes," Avi Dan points out the real dangers to increasingly common 120-day payment terms: interest rates. Currently, short-term credit rates are near … Read the whole story
by Steve McClellan
Investment company OppenheimerFunds is conducting a review for a new creative agency of record, the firm confirmed Monday. The incumbent, Havas Worldwide, is not … Read the whole story
by Larissa Faw
The campaign conveys the message that YP can help people do practically anything - even go to the moon. Developed with creative agency barrettSF, … Read the whole story
COMMENTARY
by Bill Bergman
It has been well over six weeks since my university's spring semester ended and I'm still mentally exhausted. For someone who spends the majority … Read the whole story
by Larissa Faw
On Sunday, June 22, more than 15,000 guests attending the Alice's Summerthing concert in San Francisco's Golden Gate Park were invited to play spin-the-bottle … Read the whole story
by Joe Mandese
CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
by Wayne Friedman
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story