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by Joe Mandese
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
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by Richard Whitman, Columnist
Activist hedge fund Elliott Management has taken a 6.7% stake worth about $570 million in Interpublic Group, in what could be a precursor to … Read the whole story
by Larissa Faw
Organic revenue increased 7% and net income attributable to MDC Partners increased to $16.5 million from $9.8 million. Net new business wins totaled a … Read the whole story
by Steve McClellan
The shops were selected as the online auction and fixed-price transaction company continues to deal with the fallout from a security breach that occurred … Read the whole story
by Steve McClellan
The investor had been rumored to be buying up shares in late May, sending IPG's stock price soaring. Although Elliott did not comment at … Read the whole story
by Steve McClellan
The integrated campaign -- including TV, online video, in-store, social and digital creative, as well as digital media buying -- is an effort to … Read the whole story
by Larissa Faw
The WPP shop will be responsible for all advertising, brand strategy, media planning and buying in both the U.S. and Europe. The new integrated … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone owners are … Read the whole story