MAD Agency Daily
Monday, July 28, 2014
  • Harman, kbs+ Tackle Sound Degradation In The Digital Age

    The audio brand and its agency of record kbs+ are launching a campaign centered around "The Distortion of Sound" documentary to examine what people … Read the whole story

  • WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStore

    WPP research unit Kantar has taken a stake in ZappiStore Limited, a London-based firm that specializes in automated market research. ZappiStore has already worked … Read the whole story

  • Brooklyn Bros. Named 'Small Agency' Of The Year

    The Brooklyn Brothers has been named "gold" in the 75 to 150 employee category in Advertising Age's small agency of the year for 2014. … Read the whole story

  • Horizon-Rentrak Deal Will Spotlight New VOD Targeting Opportunities

    The new partnership gives the agency access to Rentrak's Multiscreen Essentials system, which will provide the shop's clients with a deeper understanding of the … Read the whole story

  • MRM//McCann Lands AOR Assignment From Cisco Systems

    The assignment is being led globally from MRM//McCann's Salt Lake City office, the network's global B2B "center of excellence." The Agency's San Francisco, London, … Read the whole story

  • Grey SF Drives New Ryder Campaign

    Ryder's first major campaign in nearly two decades is designed to raise awareness about the company and the benefits of services it offers. Grey … Read the whole story

  • Mobile Meets the Master Shopping List

    The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their smartphone. This … Read the whole story