MAD Agency Daily
Tuesday, July 29, 2014
  • Reebok Gets Into The Bacon Craze

    Many athletes -- particularly CrossFitters -- are hardcore adherents to the Paleolithic ("Paleo") diet that positions bacon as a key food group. Bacon is … Read the whole story

  • Haven Returns To iCrossing As Chief Strategy Officer

    Former iCrossing executive Brian Haven has returned to the digital agency as its new chief strategy officer. In that capacity, he oversees the agency's … Read the whole story

  • StrawberryFrog 'Hearts' Ehrmann Mixim Greek Yogurt

    MIXIM, a new fat-free Greek yogurt , is launching an integrated advertising campaign to make some waves, raise its awareness, and garner market share. … Read the whole story

  • Havas Inks Deal With AOL To Use New Programmatic Platform

    Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic … Read the whole story

  • You May Already Have Won!

    It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's … Read the whole story