Inspiration can come from anywhere, from Chef Dominique Ansel's croissant-doughnut mashup, "the Cronut" to tactics that turn awkward elevator banter into entertaining comedy. To … Read the whole story
Shake things up at your next client meeting. White Castle account in review. WWJZD? What would Jordan Zimmerman do? Group M enters publishing world. … Read the whole story
A new report from content marketing platform OneSpot and digital media consultancy firm 614 Group says that 22% of marketers believe native is where … Read the whole story
Fewer than half of parents and caregivers in Oakland, CA report reading to their children every day, and even fewer report talking about their … Read the whole story
In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies … Read the whole story
When the Ad Council honors FedEx Chair/CEO Frederick W. Smith at its annual Public Service Award dinner, Stephen Colbert will emcee. Smith is the … Read the whole story
The discipline of shopper marketing is being made redundant by technology. Or to be more precise, it's being made redundant by the ubiquity of … Read the whole story
GroupM's public departure from the Open RTB market was a big discussion topic at the OMMA RTB Conference. In a more general discussion but … Read the whole story
Paris Hilton returns to Carl's Jr. ad. Heineken, Fred Armisen encourage "routine interruptions." Let's launch! Read the whole story
MEC hired Jose Miranda as regional director of analytics & insights, charged with developing new data and digital solutions for existing clients as well … Read the whole story
MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, part … Read the whole story