The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad … Read the whole story
Is using the word "groovy" actually groovy? As in cool? As in not lame and anachronistic? Well, according to Lauren Rivers, president of Chapel … Read the whole story
For the campaign, tied to the energy drink's upcoming Air Race in Ascot, the first tweet features a digital stunt plane whose graphic-designed plumes … Read the whole story
The new operation, GPJ Sports Marketing will focus on the development of sports-themed experiential campaigns for Fortune 500 firms globally. Sports marketing veteran Kevin … Read the whole story
To promote Seattle's upcoming Bumbershoot festival, Publicis Seattle deployed a paint product from NeverWet to create OOH messages about the festival. The spray-on paint … Read the whole story
The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among its clients. This deal underscores Publicis' focus on Asian markets. Top clients have … Read the whole story
What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce conference in … Read the whole story
Yo, A.G. I was struck by your bold plan to consolidate your brand portfolio to focus on core businesses and avoid further creeping incrementalism … Read the whole story
Subaru Canada pokes fun at those who are dependent on social media in a TV spot promoting its 2015 Outback vehicle, intended for the … Read the whole story
Starcom USA hired Jake Rice as vice president, search director of its Los Angeles office, leading all accounts,with a focus on Disney, Mattel, Del … Read the whole story
Elevator, a Carlsbad-based creative agency added The Corky McMillin Companies and Factor Technologies to its agency roster. Elevator was retained by The Corky McMillin … Read the whole story