Hmm. It seems BuzzFeed's decision to up the level of their editorial from idiotic listicles to content with actual merit was well timed. At … Read the whole story
Bob Liodice, President of the Association of National Advertisers, rejected assertions by his 4As counterpart Nancy Hill that marketers were largely to blame for … Read the whole story
American Honda has selected Razorfish as the new digital agency for both the Honda and Acura brands, the automaker has confirmed. The decision came … Read the whole story
The shop, which counts among its clients Kraft Foods, E&J Gallo Winery and 3M, will become a part of MDC's Strategic Communications Group and … Read the whole story
Omelet Co-founder Steven Amato has started Contend, described as a "content incubator" that will produce an array of content for brands and consumers. Read the whole story
- COMMENTARY
I certainly applaud the progress being made, and understand the need for firm standards, but I see some serious flaws. Fundamentally, I feel the … Read the whole story
COMMENTARYThe new survey results from AOL, which reveal that 90% of ad buyers are using programmatic in some capacity, brought a few things to … Read the whole story
Global mobile advertising nearly doubled last year, jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau's … Read the whole story
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyton and Eli rapping with and without autotune, promoting DirecTV's NFL Sunday Ticket's … Read the whole story
Global digital agency Essence, hired Rob Reifenheiser as North American head of media, charged with overseeing the agency's programmatic, biddable, planning, campaign management, investment … Read the whole story
Sonoma-based Devoto Orchards launched Golden State Cider, an all-natural, gluten-free hard cider that's available in draft form in the Bay Area, with plans for … Read the whole story
