MAD Agency Daily
Monday, August 18, 2014
  • Brown-Forman Launches Media Agency Review

    The marketer of Jack Daniels and other spirits brands has used IPG's UM for media duties for about a decade. A B-F rep said … Read the whole story

  • Jim Beam Names FutureWorks To Create New Global Website

    FutureWorks, a joint venture among StrawberryFrog, JVM and The Works, has been tasked with building the brand's new Web site and 'digital experience." Mekanism … Read the whole story

  • Horizon Media, DDB NY, Quinn Work To Save Elephants

    The Wildlife Conservation Society (WCS) is forming a new team to help save elephants with three new agencies of record: Horizon Media will provide … Read the whole story

  • A Second Major Investor Takes Stake In IPG

    Chicago-based Harris Associates has taken a nearly 3% stake in the holding company. Harris said it bought up the shares in the second quarter, … Read the whole story

  • Bikers Roam The Streets To High-Five Unsuspecting Taxi Hailers

    In a campaign developed by the Night Agency, bikers in New York City, Chicago, and Toronto randomly distributed phones, preloaded with the Hailo app, … Read the whole story

  • Mister:-|Face Launches New Ad-Focused Comedy Unit

    "We are pitching ourselves as a combo of comedy heavy-hitters who share a bed with ex-ad agency folks - people like EP Michael Glennon … Read the whole story