TBWA beat out BBDO's "Childlike Imagination" for General Electric, Wieden+Kennedy's "Possibilities" for Nike, and two spots by Anomaly for Budweiser, "Puppy Love" and "Hero's … Read the whole story
Of the importance of staying abreast of changes in the digital space, Deutsch LA Chief Digital Officer Winston Binch says: "If you've been in … Read the whole story
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story
The client is a law firm that specializes in DUI cases and is headed by celebrity lawyer Darren T. Kovinoky. The law firm is … Read the whole story
The selection comes as the client is planning its first national ad campaign. The company spent about $25 million on ads last year according … Read the whole story
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutions and set-top box TV researcher FourthWall Media announced a deal on Monday … Read the whole story
Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story
- COMMENTARY
We at Smackeroo.com are all about authenticity. Authenticity and heroin. We are the disruptive serial entrepreneurs to first reach market with artisanal opiates (think: … Read the whole story
Young & Rubicam Group Seattle added Jennifer Patterson as chief strategy officer, tasked with leading and growing the strategic planning discipline across the agency. … Read the whole story
Sears added Minneapolis-based Olson to its agency roster. Olson's first work for the retailer is “#BacktoWha,” a back-to-school campaign consisting of a series of … Read the whole story
Some folks are doomsday preppers and others just want to protect their stash of Wheat Thins. A man built an impressive "Trap Door" inside … Read the whole story
