MAD Agency Daily
Tuesday, August 19, 2014
  • TBWA/Media Arts Lab Wins Emmy For Apple's 'Misunderstood' Spot

    TBWA beat out BBDO's "Childlike Imagination" for General Electric, Wieden+Kennedy's "Possibilities" for Nike, and two spots by Anomaly for Budweiser, "Puppy Love" and "Hero's … Read the whole story

  • ComScore Signs Deal With ThePlatform For Enhanced Video Analytics

    ComScore's Digital Analytix video publishing system is integrating with thePlatform, a video publishing company, to offer what the companies believe is a better understanding … Read the whole story

  • Intermedia Wins 1-800-No-CUFFS AOR

    The client is a law firm that specializes in DUI cases and is headed by celebrity lawyer Darren T. Kovinoky. The law firm is … Read the whole story

  • Champion Windows Selects Empower As Its Media AOR

    The selection comes as the client is planning its first national ad campaign. The company spent about $25 million on ads last year according … Read the whole story

  • Nielsen Catalina, FourthWall Media Team For Set-Top Data

    Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutions and set-top box TV researcher FourthWall Media announced a deal on Monday … Read the whole story

  • Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%

    Some 63% of marketers plan to improve marketing strategies through customer segmentation and targeting, but only 6% see themselves as leaders in Big Data … Read the whole story

  • Ideate. Activate. Opiate.

    We at Smackeroo.com are all about authenticity. Authenticity and heroin. We are the disruptive serial entrepreneurs to first reach market with artisanal opiates (think: … Read the whole story