MAD Agency Daily
Wednesday, August 20, 2014
  • In Bid To Develop Young Talent, Mindshare Focuses On 'Math Men'

    The WPP shop has completely revamped its internship program to focus on the science side of the evolving agency business. The development comes amid … Read the whole story

  • Publicis Worldwide Names Julie Levin NA CMO

    She joins the Publicis Groupe shop from the Martin Agency where she won pitches for Stoli and other accounts. Earlier she was head of … Read the whole story

  • Mindshare NA In Pact With Percolate

    WPP's Mindshare North America has struck a non-exclusive deal with content marketing platform Percolate, the companies have confirmed. The WPP shop will use the … Read the whole story

  • Dentsu Acquires Majority Stake in Crimson Room

    The deal will put the holding company in the experiential marketing business in the rapidly growing South Africa market, projected to grow nearly 20% … Read the whole story

  • Deutsch LA Makes Music With Snapple

    A new campaign uses only the brand's bottles, bottle caps, and tea as the campaign's music. Read the whole story

  • Losing Your Mobile Audience

    As few as two years ago, the mobile ecosystem was still finding its way - identifying mobile audiences was a major challenge. Back then, … Read the whole story