MAD Agency Daily
Friday, August 22, 2014
  • Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

    In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers … Read the whole story

  • KBS Takes Majority Stake In UK-Based Albion Agency

    The deal will boost KBS's effort to expand internationally. Albion will become kbs Albion, with the London shop leading the group's activity in Europe. … Read the whole story

  • Noah Mallin Appointed Head Of Social For MEC North America

    Mallin, who earlier headed Digitas New York's Social Marketing and Content Team, will report to Shenan Reed, MEC's new president of digital for the … Read the whole story

  • Clif Bar Names BKWLD Digital AOR

    The decision came after a formal review involving at least three other agencies. Previously BKWLD had done project work for the client. Read the whole story

  • Kastner Hires Jamie Reilly As CCO

    Reilly, most recently Creative Director at MDC's 72andSunny will lead Kastner's Los Angeles-based creative team and work closely with agency Managing Director Richard Turner … Read the whole story

  • The Perfect Viral Storm

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked … Read the whole story