by Larissa Faw
A new study from Horizon Media also found that despite the growing popularity of on-demand viewing, being able to watch on their own schedule … Read the whole story
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by Richard Whitman, Columnist
In a celebration of the bond between a copywriter and an art director, James H. Goldberg, a "loosely bound but tightly-held collective of advertising … Read the whole story
by Steve McClellan
A new study from MRY concludes that automakers have to do a better job of marketing their connectivity features, which are growing in importance … Read the whole story
by Steve McClellan
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
by Tyler Loechner
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
by Laurie Sullivan
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
by Erik Sass
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Ethics are so twentieth century. This is now. Newspapers and magazines are gasping for life; who can afford the luxury of standing on principle? … Read the whole story