A new study from Horizon Media also found that despite the growing popularity of on-demand viewing, being able to watch on their own schedule … Read the whole story
In a celebration of the bond between a copywriter and an art director, James H. Goldberg, a "loosely bound but tightly-held collective of advertising … Read the whole story
A new study from MRY concludes that automakers have to do a better job of marketing their connectivity features, which are growing in importance … Read the whole story
The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story
Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story
The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story
Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story
- COMMENTARY
Ethics are so twentieth century. This is now. Newspapers and magazines are gasping for life; who can afford the luxury of standing on principle? … Read the whole story
The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. The ad promotes Kia's … Read the whole story
Deutsch LA hired Zach Gallagher as executive vice president, director of digital strategy. Over the course of his 18 year career in digital marketing, … Read the whole story
Couche-Tard, a worldwide company-owned convenience store operator with more than 13,000 stores, tapped PALM + HAVAS to manage advertising creative and strategy for its … Read the whole story
