MAD Agency Daily
Tuesday, August 26, 2014
  • For Millennials, WOM Is A Big Driver For New TV Viewing Choices

    A new study from Horizon Media also found that despite the growing popularity of on-demand viewing, being able to watch on their own schedule … Read the whole story

  • Connectivity Leadership Up For Grabs Among Carmakers

    A new study from MRY concludes that automakers have to do a better job of marketing their connectivity features, which are growing in importance … Read the whole story

  • TV Land Appoints Mediahub/Mullen Media AOR

    The IPG shop will focus on the promotion of Younger, a new TV Land program that debuts in January, as well other new and … Read the whole story

  • Live Nation Appoints Ex-Xaxis Director Finnegan As VP Programmatic, Product Innovation

    Live Nation, a live event (i.e. concerts) promotion company, on Monday announced the appointment of Mike Finnegan as VP of programmatic and product innovation, … Read the whole story

  • Amazon, Twitch Confirm Acquisition

    The mystery of who would acquire Twitch Interactive ended Monday after the company, along with its new parent, Amazon, confirmed the acquisition of the … Read the whole story

  • Media Conglomerates Rely Less On Ad Revenues

    Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication and production … Read the whole story

  • Time For A Happy Ending?

    Ethics are so twentieth century. This is now. Newspapers and magazines are gasping for life; who can afford the luxury of standing on principle? … Read the whole story