WPP reported an 11.3% revenue gain for the first half of 2014 to $9.135 billion, driven by the strength of the British Pound. Billings … Read the whole story
Product Design Firm Gets Attention of Ogilvy New York by Placing A Billboard Right Across the StreetNow here's a little item that might start a trend. Because, as we all know, everyone in this business copies everyone else. Not that … Read the whole story
Terms weren't disclosed but WPP said InsightExpress' 2013 revenues were $26.4 million with gross assets of US$8.8 million. The company has over 200 clients … Read the whole story
BSA's new "Build An Adventure" campaign features a series of short videos showcasing the diverse range of physical experiences the BSA has to offer, … Read the whole story
The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. Read the whole story
The acquired company's attribution software will be integrated within the data, tools, research and strategic planning offerings of GroupM France Read the whole story
- COMMENTARY
Perspective is everything, I suppose. I began to appreciate how difficult clients have it, as most of them come from the general market as … Read the whole story
Coca-Cola launches lyric bottles in China. Break a sweat if you want Gatorade. Let's launch! Read the whole story
Tribal Worldwide New York tapped Heather Harrigan as head of user experience design and strategy. Harrigan will be responsible for leading a customer-centric vision, … Read the whole story
Solve was named agency of record for Cascadian Farm, a division of General Mills. The agency has focused on helping the organic brand in … Read the whole story
