MAD Agency Daily
Wednesday, August 27, 2014
  • WPP Posts Nearly 9% Organic Growth For The First Half

    WPP reported an 11.3% revenue gain for the first half of 2014 to $9.135 billion, driven by the strength of the British Pound. Billings … Read the whole story

  • WPP's Millward Brown Buys InsightExpress

    Terms weren't disclosed but WPP said InsightExpress' 2013 revenues were $26.4 million with gross assets of US$8.8 million. The company has over 200 clients … Read the whole story

  • New Boy Scouts of America Campaign Designed To Reverse Sagging Enrollment

    BSA's new "Build An Adventure" campaign features a series of short videos showcasing the diverse range of physical experiences the BSA has to offer, … Read the whole story

  • Puma Adds New Channels To Its 'Forever Faster' Campaign

    The digital portion of the campaign-created by DigitasLBi-is kicking off now. Videos and social media platforms are at the core of the digital effort. Read the whole story

  • GroupM Acquires France's Keyade

    The acquired company's attribution software will be integrated within the data, tools, research and strategic planning offerings of GroupM France Read the whole story

  • Why Aren't More Hispanic Shops In Adland's Vanguard?

    Perspective is everything, I suppose. I began to appreciate how difficult clients have it, as most of them come from the general market as … Read the whole story