The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story
Lending some credence to the fact that "old people" still have a place in the world of advertising agencies, FCB Global Chief Creative Officer … Read the whole story
In the newly created position, Barlow will lead financial oversight, acquisitions, corporate partnerships, and operational efficiencies across the company. He will also contribute to … Read the whole story
That's according to a new study, "Living Loyal," from Chicago-Based The Marketing Store. Read the whole story
Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according … Read the whole story
- COMMENTARY
Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into … Read the whole story
I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future … Read the whole story
Catherine East has returned to JWT New York as a global business director on the Johnson & Johnson account, leading the global Listerine account. … Read the whole story
Burkhead Brand Group (BBG) was named marketing and advertising agency of record for ConnectVIEW, a solutions provider of video management, video collaboration and digital … Read the whole story
