MAD Agency Daily
Thursday, August 28, 2014
  • WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'

    The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street … Read the whole story

  • Colin Barlow Named COO GroupM Global

    In the newly created position, Barlow will lead financial oversight, acquisitions, corporate partnerships, and operational efficiencies across the company. He will also contribute to … Read the whole story

  • Men Define Loyalty Programs Through Honor, Women See Trust

    That's according to a new study, "Living Loyal," from Chicago-Based The Marketing Store. Read the whole story

  • Starcom Wins Guitar Center Account

    Others participating in the review included incumbent Horizon Media, as well as UM, the IPG Mediabrands shop and Los Angeles-based independent Palisades Media, according … Read the whole story

  • Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges

    Since the mid-2000s, Madison Ave has been compared to Wall Street. This helped fuel innovation and investments, and brought more scientists and engineers into … Read the whole story