Mad Blog
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Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of … Read the whole story
by Larissa Faw
Spark and its sibling branded content and entertainment division LiquidThread and Genworth are launching an integrated partnership with CNN that makes Genworth the first … Read the whole story
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by Richard Whitman, Columnist
Will this be the latest trendlet in ad agency office design? After all, the whole SuperDesk thing has already been done. Why not desks … Read the whole story
by Steve McClellan
The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG … Read the whole story
by Steve McClellan
The new company will be led by its principal investors -- CEO Figo Yang and COO Allen Liu, both of whom previously worked at … Read the whole story
by Erik Sass
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on … Read the whole story
by Larissa Faw
The retail company is launching Pink My Pic, a digital charitable giving campaign that includes a Facebook-integrated microsite and a mobile optimized site. For … Read the whole story
by Steve McClellan
Epstein will retain oversight of the agency's strategy, insights and intelligence, and convergence planning teams, and will continue to report to Doug Ray, U.S. … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Joanna O'Connell, director of research at AdExchanger Research, this week penned an article in response to Martin Sorrell's recent comments that he believes the … Read the whole story
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by Amy Corr
Skittles has launched its first-ever Halloween ad, which surprises me because the mini bags of Skittles are an ideal Halloween treat. "Web" was created … Read the whole story
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by Amy Corr
The Martin Agency promoted Jorge Calleja to executive creative director, up from group creative director. Calleja joined the agency in 2012 and was instrumental … Read the whole story
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by Amy Corr
Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus … Read the whole story