MediaPost Publications - MediaPost Agency Daily 09/29/2014

U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
by Steve McClellan
That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections … Read the whole story
Arnold Worldwide Integrates Multicultural, Mainstream Practices
by Larissa Faw
The Havas agency has hired three former Y&R Brands/Bravo executives to spearhead the integration. One team will develop programs that cross ethnic boundaries, while … Read the whole story

Partners + Napier Named AOR For BMW Group Financial Services
by Larissa Faw
The agency, part of Project: Worldwide, won the assignment after a formal review. The incumbent, WPP's Geometry Global, did not participate in the review. … Read the whole story
Ad Industry Vets Launch Music Content Company
by Larissa Faw
Peter Gannon and Jessica Dierauer are launching Able Baker, a new music content company based in New York City to serve as a connector … Read the whole story
Kinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets
by Joe Mandese
WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the … Read the whole story
This Ad Agency Is Proud To Be Known As A Bunch Of Wingnuts
by Richard Whitman, Columnist
You've gotta love an agency that has the chutzpah to call itself Wingnut. After all, in some circles, the term "wingnut" is not very … Read the whole story

NEW! True Religion Wearers Are Bold, Walk In Through The Out Door
by Amy Corr
True Religion launched an online and cinema campaign that plays off the line: "May I Be So Bold." The jean and apparel company's version … Read the whole story
REVOLVING DOOR: Figliulo&Partners Hires Ted Alcarez As Executive Director, People And Culture
by Amy Corr
Figliulo&Partners named Ted Alcarez as executive director, people & culture, a new position at the agency. Based in New York, Alcarez will be responsible … Read the whole story
BIZ DEV: Associated Bank Names Colle+McVoy As AOR
by Amy Corr
Associated Banc-Corp named Colle+McVoy as its agency of record, following a review. Associated Bank did not have a previous agency of record. It worked … Read the whole story