by Joe Mandese
Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another … Read the whole story
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by Richard Whitman, Columnist
Despite the fact that Ad Contrarian's Bob Hoffman recently gave Millennial-obsessed marketers and agency folks a good ass whooping earlier this week, some are … Read the whole story
by Steve McClellan
The selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office … Read the whole story
by Larissa Faw
Developed by creative agency AKQA, LaMaisonDescarres.com is available in 27 countries -- across Europe, Asia, and the U.S. -- to sell more than 600 … Read the whole story
by Larissa Faw
Restaurant chain Twin Peaks has named 3Headed Monster, the newly launched Dallas-based shop as its lead creative agency after an informal review. The agency's … Read the whole story
by Larissa Faw
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
by Steve McClellan
Carat Global President Doug Ray, moderating a panel on content marketing, summed up the key takeaways, including the critical task that brands define their … Read the whole story
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by Steve McClellan
Publicis has just acquired Italian social media shop Ambito5. That deal follows recent purchases of social agencies by WPP and Interpublic in China and … Read the whole story
COMMENTARY
by Brian Wieser
The rise of programmatic buying of media and automation of processes is perhaps the most important consequence of the increasingly wide reliance by the … Read the whole story