Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another … Read the whole story
Despite the fact that Ad Contrarian's Bob Hoffman recently gave Millennial-obsessed marketers and agency folks a good ass whooping earlier this week, some are … Read the whole story
The selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office … Read the whole story
Developed by creative agency AKQA, LaMaisonDescarres.com is available in 27 countries -- across Europe, Asia, and the U.S. -- to sell more than 600 … Read the whole story
Restaurant chain Twin Peaks has named 3Headed Monster, the newly launched Dallas-based shop as its lead creative agency after an informal review. The agency's … Read the whole story
YP (formerly YellowPages.com) works to bring local consumer insight to national brands through an offering that analyzes the effectiveness of a national brand spend … Read the whole story
Carat Global President Doug Ray, moderating a panel on content marketing, summed up the key takeaways, including the critical task that brands define their … Read the whole story
Publicis has just acquired Italian social media shop Ambito5. That deal follows recent purchases of social agencies by WPP and Interpublic in China and … Read the whole story
- COMMENTARY
The rise of programmatic buying of media and automation of processes is perhaps the most important consequence of the increasingly wide reliance by the … Read the whole story
Skittles and Geico launch Halloween-themed ads. Rob Lowe goes lowbrow for DirecTV. Let's launch! Read the whole story
Gene Paek joined TDA_Boulder as executive digital director, a new position, responsible for digital leadership, digital strategy and technology services. Most recently, Paek was … Read the whole story
Brooklyn Bowl, a New York-based entertainment company that combines food, beer and bowling, named Resource/Ammirati as its creative agency of record following a review. … Read the whole story
