On the heels of its aborted "merger of equals" with Omnicom Group, Paris-based Publicis this morning announced a not-so-equal deal to acquire Boston-based marketing, … Read the whole story
Do you watch "Mad Men?" Silly question, I know. But have you seen the "Mad Men" spoof that Toronto-based agency Zulu Alpha Kilo did … Read the whole story
The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group … Read the whole story
"The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in … Read the whole story
The agency also did some research about the holiday finding that only 15% of people plan to purchase a costume for a child; 9% … Read the whole story
The firm has named Jessie McGuire To Head U.S. Strategy, based in New York. McGuire's hiring signals the added importance the agency is now … Read the whole story
The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a … Read the whole story
Google's Nest Labs publicly unveils Friday its first pop-up art installation in New York City's Herald Square. The Cube goes on display for three … Read the whole story
COMMENTARYThis being Halloween, it brings to mind one scary thought: anyone who deals with mobile customers not, at the very least, experimenting with beacons. … Read the whole story
To draw a younger crowd to its production of Stickboy, the Vancouver Opera created an awareness campaign that profiles the work of four Vancouver … Read the whole story
Following a multi-agency, North American review, Treasury Wine Estates, with an international portfolio of new world wines - including Beringer Vineyards, Penfolds, Greg Norman … Read the whole story
Effective November 10, Omid Farhang joins Momentum Worldwide as chief creative officer, North America. Farhang will be based out of Momentum's New York office … Read the whole story
