by Steve McClellan
The agency, part of WPP, successfully defended its Washington State Lottery account after a government mandated review that also included Publicis Seattle and Magner … Read the whole story
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by Richard Whitman, Columnist
Sources tell Chicago Business Journal reporter Lewis Lazare that Omnicom unit Fathom Communications may be shuttering its Chicago offices. No one, of course, is … Read the whole story
by Larissa Faw
Seattle-headquartered design shop Hornall Anderson, part of Omnicom, is setting up shop in the Big Apple in order to better serve clients such as … Read the whole story
by Steve McClellan
The incumbent UM, part of IPG Mediabrands, is in the group of four that remain in the review, along with Publicis Groupe's Zenith Media, … Read the whole story
by Steve McClellan
The win comes after a formal review that kicked off in August. The account will be serviced out of Mullen's Los Angeles office, where … Read the whole story
by Tanya Gazdik
JetBlue and its ad agency Mullen developed the program with the goal of creating a tangible manifestation of the brand's mission -- to inspire … Read the whole story
by Erik Sass
Polar, which operates the MediaVoice native advertising platform, is joining forces with Moat to provide publishers with analytics for viewability and attention for native … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Online video viewing is on the rise, and so are online video dollars. Okay, fine, that's not rocket science to connect the two. Even … Read the whole story