Mediapsssst
Sometimes working long hours at an ad agency steals you away from your loved ones. Recognizing this, Toronto-based Union decided to give its employees a break. To see their loved … Read the whole story
Healy succeeds Tom Adamski, who in September was appointed CEO of Razorfish Global, a new Publicis Groupe unit that combines Razorfish, Rosetta and certain … Read the whole story
That's according to the Wall Street Journal, citing unnamed sources although neither Elliott or Interpublic would comment on the story. Elliott disclosed in July … Read the whole story
The average American listens to 14 hours of radio each week and 93% of listeners don't skip commercials, according to Nielsen Audio. Simply put, … Read the whole story
Tom Adamski is quickly putting his stamp on Razorfish Global, the newly minted Publicis Groupe unit that houses Razorfish, Rosetta and certain Nurun assets. … Read the whole story
Longtime CEO and Creative Director Terry Schneider is retiring after 20 years at the helm of BPN's creative department and seven years as CEO. … Read the whole story
AppNexus is moving to bolster advertiser confidence in its in-app ad offerings with a new app of its own, allowing publishers to monitor ad … Read the whole story
- COMMENTARY
It is all about the relationship. Anyone that tells you otherwise is lying. You see, marketing, and especially marketing communications, tends to attract professionals … Read the whole story
The latest ad for DirecTV starring Rob Lowe features the handsome actor working alongside a hairier, cable-subscribing version of himself. The latest spot shows … Read the whole story
Terry Cohen joined the 4As as senior vice president, media & media research, a new role designed to help activate and deliver on the … Read the whole story
Erwin Penland was named agency of record for outdoor and apparel retailer, L.L. Bean. The agency will handle digital, retail and creative elements, and … Read the whole story
