by Tyler Loechner
"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story
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by Richard Whitman, Columnist
Well, of course they are! After all, who'd want to intern at an agency in freezing cold Minnesota when they could work in the … Read the whole story
by Joe Mandese
Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the … Read the whole story
by Larissa Faw
Whirlpool and DigitasLBI are introducing Perceptions of Care videos under this broader initiative that has them collaborating for the first-time with online platform Upworthy. … Read the whole story
by Steve McClellan
UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties by True Value, the national hardware cooperative. The award came after a … Read the whole story
by Steve McClellan
It's Ansira's first acquisition since marketing and advertising veteran Martin Reidy joined the customer engagement agency in June as President and CEO. The deal … Read the whole story
by Larissa Faw
Developed by creative agency Juniper Jones, the client's first-ever TV spot entitled "Strange Hobbies" touts Delivery.com's four offerings -- grocery, liquor store and restaurant … Read the whole story
by Steve McClellan
The win came after a competitive pitch. Omnicom's Zimmerman was the incumbent. As AOR Resource/Ammirati will be responsible for integrated brand strategy, advertising, retail … Read the whole story
COMMENTARY
by Rachel Spiegelman, Columnist
As an industry we let the pendulum swing from creativity ruling all and brands paying an inordinate amount of money for the few and … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the … Read the whole story