MediaPost Agency Daily
Wednesday, November 12, 2014
  • Agency Trust In Programmatic Growing

    "Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story

  • Aegis Taps Larkin As Posterscope U.S. Chief

    Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the … Read the whole story

  • Whirlpool, DigitasLBi Aim For 'Upworthy' Content

    Whirlpool and DigitasLBI are introducing Perceptions of Care videos under this broader initiative that has them collaborating for the first-time with online platform Upworthy. … Read the whole story

  • IPG's UM Selected For True Value Media Buying

    UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties by True Value, the national hardware cooperative. The award came after a … Read the whole story

  • Ansira Partners Acquires Co-Optimum Inc.

    It's Ansira's first acquisition since marketing and advertising veteran Martin Reidy joined the customer engagement agency in June as President and CEO. The deal … Read the whole story

  • Delivery.Com Sticks To Knitting For First TV Ad

    Developed by creative agency Juniper Jones, the client's first-ever TV spot entitled "Strange Hobbies" touts's four offerings -- grocery, liquor store and restaurant … Read the whole story

  • Resource/Ammirati Wins White Castle AOR

    The win came after a competitive pitch. Omnicom's Zimmerman was the incumbent. As AOR Resource/Ammirati will be responsible for integrated brand strategy, advertising, retail … Read the whole story

  • Recapturing Advertising's Creative Groove

    As an industry we let the pendulum swing from creativity ruling all and brands paying an inordinate amount of money for the few and … Read the whole story

  • Racing From The Bottom: 75% Of Brands Now Using Programmatic

    Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the … Read the whole story