"Trust" has been critical in the programmatic ad space, and a lack thereof has often been cited as one of the key catalysts behind … Read the whole story

Dentsu Aegis Network's Posterscope out-of-home specialty media unit has named Helma Larkin CEO of its U.S. operations. Larkin, who previously was CFO of the … Read the whole story

Whirlpool and DigitasLBI are introducing Perceptions of Care videos under this broader initiative that has them collaborating for the first-time with online platform Upworthy. … Read the whole story

UM, the IPG Mediabrands media agency, has been awarded U.S. media-buying duties by True Value, the national hardware cooperative. The award came after a … Read the whole story

It's Ansira's first acquisition since marketing and advertising veteran Martin Reidy joined the customer engagement agency in June as President and CEO. The deal … Read the whole story

Developed by creative agency Juniper Jones, the client's first-ever TV spot entitled "Strange Hobbies" touts Delivery.com's four offerings -- grocery, liquor store and restaurant … Read the whole story

The win came after a competitive pitch. Omnicom's Zimmerman was the incumbent. As AOR Resource/Ammirati will be responsible for integrated brand strategy, advertising, retail … Read the whole story

Not too long ago, one school of thought questioned whether or not programmatic advertising could truly take hold in the industry, or if the … Read the whole story