by Karl Greenberg
Said the author, in a statement, "A Land Rover is part of the mental geography of almost every British person, I believe. Consequently, to … Read the whole story
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by Richard Whitman, Columnist
Doing its part for Movember, GSD&M -- along with its MoPack Movember team -- is helping to spread the word about men's health with … Read the whole story
by Larissa Faw
In March, Prudential Center Executives tasked agency kirshenbaum bond senecal + partners with helping it craft a strong brand identity. This presented both a … Read the whole story
by Larissa Faw
This month, Kettle is debuting this all-age Mad Libs mobile app via iTunes. And executives say this new app has been studiously designed to … Read the whole story
by Tyler Loechner
Semcasting, an audience targeting platform that uses IP addresses instead of cookies, on Wednesday announced its acquisition of The Marketing-Grid, a Buffalo-based ad agency … Read the whole story
by Sarah Mahoney
"Women's Wear Daily" reports that Macy's' new app helps users find the looks they want by snapping a photo of outfits and uploading them, … Read the whole story
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by Steve McClellan
The Tokyo-based ad holding company reported a 10% gain in revenue for the first half of fiscal year 2014 that ended Sept. 30. But … Read the whole story
COMMENTARY
by Michael Bollinger, Columnist
While the demise of ad agencies due to digital disruption has long been prophesied, the evidence just doesn't point to such an outcome. The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Two reports about programmatic advertising came out this week that appear to be in stark contrast to one another. On the one hand, Chango … Read the whole story