Mad Blog
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"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself. Read the whole story
by Erik Sass
Sprint's new CEO, Marcelo Claure, is also its chief pitchman in a new national TV campaign targeting U.S. Hispanic audiences. The new Spanish-language ad … Read the whole story
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by Richard Whitman, Columnist
Asad Khan, Founder and CEO of creative crowdsourcing platform CopyShoppy, thinks crowdsourcing is awesome. And why wouldn't he? After all, that's what his company … Read the whole story
by Larissa Faw
Connolly will oversee all business units across the agency's U.S. and European locations as well as sit on the Brand Leadership team of Level … Read the whole story
by Larissa Faw
Nestle's Wonka brand has named the Smith Brothers Agency (SBA) as its Digital Agency of Record for Wonka Ice Cream. The agency will oversee … Read the whole story
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by P.J. Bednarski
This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders … Read the whole story
by Steve McClellan
The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery … Read the whole story
by Larissa Faw
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatness Awaits," a campaign to raise awareness of its online gaming culture and … Read the whole story
by Tyler Loechner
Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP … Read the whole story
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by Amy Corr
GEICO is done with ads running under its "Did You Know" umbrella. The final installment in the campaign involves a genie who takes wish … Read the whole story
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by Amy Corr
Planit hired Rich Reiter as creative director. In his new role, Reiter will oversee the agency's entire creative operations ranging from branding, creative concept … Read the whole story
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by Amy Corr
Following a review, Diamond Foods selected Duncan/Channon to lead its branding, advertising strategy, creative and media efforts for Pop Secret popcorn and Diamond of … Read the whole story