U.S. consumers' online spending via desktops rose 32% to $1.01 billion this Thanksgiving Day. Black Friday followed with $1.51 billion in sales, up 26% … Read the whole story
Martin Sorrell has a healthy outlook regarding marketing's continuous shifts toward digital. In fact, his outlook is so healthy that he's paranoid about his … Read the whole story
According to research by Horizon Media, more than a third of those surveyed think so. Security is a key issue and many believe Apple … Read the whole story
The Google and Baidu vet is tasked with overseeing the expansion of programmatic offerings in the China market, with additional responsibility for managing GroupM … Read the whole story
Agency TVGla and Hard Rock are leveraging the popularity of these t-shirts as part of a global social media initiative. "This video celebrates the … Read the whole story
The agency will oversee the brand's digital and social marketing, including strategy, content creation and Web site design, the firm said. The Barilla award … Read the whole story
Campaigns like this one for Best Buy make me rethink my stance of silence on Twitter. The company launched a social media campaign back … Read the whole story
Iris promoted Lisa Bright to creative director of the New York office. For the past year, Bright served as associate creative director, working across … Read the whole story
Following a review, White Castle named Resource/Ammirati as its agency of record. Zimmerman Advertising was the incumbent agency. Resource/Ammirati will be responsible for integrated … Read the whole story
