WPP and IBM have formed a new strategic partnership that includes a seven-year, $1.25-billion services contract for IBM to manage WPP's global technology platform. … Read the whole story
In a move that is both trendy stunt and brilliant self-promotion, MRY has announced it will accept RFPs through SnapChat. Yes, you read that … Read the whole story
Bollore has proposed a stock offering through two of its subsidiaries that would swap nine shares of Bollore stock for five shares of Havas. … Read the whole story
That's according to a new report from WPP's GroupM, which forecasts 6.3% ad spend growth for the UK this year, well ahead of the … Read the whole story
The agency is tasked with launching the initial ad campaign for the product which was introduced in October. InterMedia will handle creative, media planning … Read the whole story
Debates over the truthfulness of advertising may continue for, well, ad infinitum, but WPP's Ogilvy & Mather unit is using advertising to market a … Read the whole story
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
- COMMENTARY
Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the … Read the whole story
Fall in like at Zoosk. Joe Boxer shakes something new in Kmart ad. Let's launch! Read the whole story
MUH-TAY-ZIK | HOF-FER hired Eric Perko as director of media. He joins the agency from DigitasLBi San Francisco, where he was a founding and … Read the whole story
Smith Brothers was named digital agency of record for Wonka Ice Cream, tapped to handle strategy, creative execution and management of digital and social … Read the whole story
