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by Steve McClellan
WPP and IBM have formed a new strategic partnership that includes a seven-year, $1.25-billion services contract for IBM to manage WPP's global technology platform. … Read the whole story
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by Richard Whitman, Columnist
In a move that is both trendy stunt and brilliant self-promotion, MRY has announced it will accept RFPs through SnapChat. Yes, you read that … Read the whole story
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by Steve McClellan
Bollore has proposed a stock offering through two of its subsidiaries that would swap nine shares of Bollore stock for five shares of Havas. … Read the whole story
by Steve McClellan
That's according to a new report from WPP's GroupM, which forecasts 6.3% ad spend growth for the UK this year, well ahead of the … Read the whole story
by Larissa Faw
The agency is tasked with launching the initial ad campaign for the product which was introduced in October. InterMedia will handle creative, media planning … Read the whole story
by Joe Mandese
Debates over the truthfulness of advertising may continue for, well, ad infinitum, but WPP's Ogilvy & Mather unit is using advertising to market a … Read the whole story
by Wayne Friedman
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the … Read the whole story