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by Larissa Faw
Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below … Read the whole story
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by Richard Whitman, Columnist
It's never a great time when a client decides to pull its business from an agency. Unless, it seems, that client is Cadillac and … Read the whole story
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by Steve McClellan
That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, … Read the whole story
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by Richard Whitman, Columnist
Mediacom Australia is under fire from pay TV service Foxtel, Insurance Australia Group and KFC over concerns that the media agency engaged in nefarious … Read the whole story
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by Steve McClellan
The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this … Read the whole story
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by Richard Whitman, Columnist
The Boston Ad Club has launched an online Boston agency directory, powered by Agency Spotter. The partnership aims to make it easy for association … Read the whole story
by Steve McClellan
The shop was chosen from a field that was narrowed to four last month including MediaVest sibling agency Zenith Media, incumbent UM, part of … Read the whole story
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by Richard Whitman, Columnist
Yet another ad exec has chimed in on the industry's fixation with awards saying the pursuit of awards in and of itself is "very … Read the whole story
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by Larissa Faw
The TourismOhio RFP is broken into three parts: (1) Brand architecture and positioning, (2) Creative services (development of advertising and campaigns) and (3) Media … Read the whole story
by Steve McClellan
The beer brands are part of Constellation Brands, which said that as part of the new partnership, O&M will assist in the development and … Read the whole story
by Larissa Faw
BTN wants be recognized as a national network by both diehard fans and non-alumni. This month, the BTN and creative agency Fallon are partnering … Read the whole story