by Larissa Faw
WPP CEO Martin Sorrell is urging analysts and investors to force competing holding companies to "fess up" and report more precisely how they're doing … Read the whole story
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by Richard Whitman, Columnist
As if there weren't already enough reasons that most agencies should just pack it up and call it a day, the trend toward brands … Read the whole story
by Steve McClellan
Founded in 2000, by Luke Pierson, Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web … Read the whole story
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by Richard Whitman, Columnist
Media-buying firm MediaVest has told publishers it will no longer accept tablet circulation as part of magazine circulation figures. Beginning next year, the agency … Read the whole story
by Tyler Loechner
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
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by Richard Whitman, Columnist
Now here's a fun one. Like many other agencies this time of year, Toronto-based Zulu Alpha Kilo is out with a holiday-themed bit of … Read the whole story
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by Richard Whitman, Columnist
San Diego and NY-based digital agency Piston has named former Cynergy art director Jessica D'Elena-Tweed to creative director. D'Elena-Tweed has led design efforts for … Read the whole story
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by Steve McClellan
Founded in 2004 Optaros helps companies conceive, design, build and operate their eCommerce technology operations. Company clients include Macy's, Stella & Dot, Nestle, and … Read the whole story
by Wayne Friedman
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
According to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, … Read the whole story