WPP CEO Martin Sorrell is urging analysts and investors to force competing holding companies to "fess up" and report more precisely how they're doing … Read the whole story
As if there weren't already enough reasons that most agencies should just pack it up and call it a day, the trend toward brands … Read the whole story
Founded in 2000, by Luke Pierson, Heyday's services include digital strategy, visual design, user experience design, content development, digital film, smartphone applications and web … Read the whole story
Media-buying firm MediaVest has told publishers it will no longer accept tablet circulation as part of magazine circulation figures. Beginning next year, the agency … Read the whole story
Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to … Read the whole story
Now here's a fun one. Like many other agencies this time of year, Toronto-based Zulu Alpha Kilo is out with a holiday-themed bit of … Read the whole story
San Diego and NY-based digital agency Piston has named former Cynergy art director Jessica D'Elena-Tweed to creative director. D'Elena-Tweed has led design efforts for … Read the whole story
Founded in 2004 Optaros helps companies conceive, design, build and operate their eCommerce technology operations. Company clients include Macy's, Stella & Dot, Nestle, and … Read the whole story
CBS' David Poltrack says the broadcast TV advertising market will continue at a virtually flat growth rate through 2015. The chief research officer of … Read the whole story
- COMMENTARY
As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under … Read the whole story
COMMENTARYAccording to an ANA (Association of National Advertisers survey), "programmatic" was voted the word of the year. The result is not all that surprising, … Read the whole story
Following a 40-year hiatus, Burger King has brought back the YUMBO Hot Ham & Cheese Sandwich for a limited time. The sandwich features black … Read the whole story
CP+B tapped Rupert Samuel as executive director of content production. He will oversee all production for the four CP+B offices in the US as … Read the whole story
InterMedia Advertising was named agency of record for Iceland Health's new Axial Rx joint health formula. The agency will handle creative, media planning and … Read the whole story
