by Steve McClellan
The Publicis Groupe agency is instituting a new operating model that groups markets by cluster, not by region, which the agency believes better reflects … Read the whole story
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by Richard Whitman, Columnist
No -- Omnicom hasn't exactly lost an account, but they did just receive a bit of a snubbing from Pepsi, which eschewed the agency … Read the whole story
by Larissa Faw
Working with agency Anomaly, one ad will build upon last year's "Puppy Love" spot to further illustrate how dogs are truly man's best friend. … Read the whole story
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by Richard Whitman, Columnist
After the much ballyhooed but failed Publicis Omnicom merger, 2014 saw some significant M&A action with Publicis acquiring Sapient and Lake Capital acquiring London's … Read the whole story
by Steve McClellan
The Shop, AdEase, which is being renamed Civilian, has increasingly focused on cause-related campaigns. Now the agency is embracing a rebranding that reflects the … Read the whole story
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by Richard Whitman, Columnist
Unless you've been living your entire life in a cave sans Internet, you've assuredly heard of Tintin, that intrepid boy reporter who traverses the … Read the whole story
by Joe Mandese
LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Wix. com, a Web site development service for small, small businesses, is taking a big $4.5 million bet on the Super Bowl, betting that … Read the whole story