Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
Well, it's a sad day for those working in the Pittsburgh office of Mullen. Read the whole story
There was no formal review process and previously KraftMaid had been working with a few different agencies including Y&L and now the shop's relationship … Read the whole story
When an agency gleefully tells you they've been toiling diligently on client work for 15 years and then in the same sentence informs you … Read the whole story
BSSP worked with production company Gifted Youth, a division of Funny or Die, and director Jason Winer, to introduce a campaign that attempts to … Read the whole story
The Chicago Advertising Federation is honoring Schafer Condon Carter President David Selby with the Silver Medal award for his career and community accomplishments. The … Read the whole story
Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC … Read the whole story
BSUR landed this account after a five-agency pitch. Lowe previously helmed the account in Europe. Location may also have helped Amsterdam-based BSUR land this … Read the whole story
- COMMENTARY
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
Product placement combined with zombie apocalypse. Embrace your body jiggle. Let's launch! Read the whole story
Ignited hired Eric Springer as chief creative officer to oversee Ignited's entire creative department. Most recently, Springer was chief creative officer at FCB/West. While … Read the whole story
Lowe and Partners was named global communications agency for CFA Institute, following a review. CFA Institute is a global association of investment professionals with … Read the whole story
