by Steve McClellan
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
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by Richard Whitman, Columnist
Well, it's a sad day for those working in the Pittsburgh office of Mullen. Read the whole story
by Larissa Faw
There was no formal review process and previously KraftMaid had been working with a few different agencies including Y&L and now the shop's relationship … Read the whole story
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by Richard Whitman, Columnist
When an agency gleefully tells you they've been toiling diligently on client work for 15 years and then in the same sentence informs you … Read the whole story
by Larissa Faw
BSSP worked with production company Gifted Youth, a division of Funny or Die, and director Jason Winer, to introduce a campaign that attempts to … Read the whole story
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by Richard Whitman, Columnist
The Chicago Advertising Federation is honoring Schafer Condon Carter President David Selby with the Silver Medal award for his career and community accomplishments. The … Read the whole story
by Steve McClellan
Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC … Read the whole story
by Larissa Faw
BSUR landed this account after a five-agency pitch. Lowe previously helmed the account in Europe. Location may also have helped Amsterdam-based BSUR land this … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story