MAD Agency Daily
Wednesday, January 21, 2015
  • Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal

    Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story

  • Y&L Lands KraftMaid Cabinets Account

    There was no formal review process and previously KraftMaid had been working with a few different agencies including Y&L and now the shop's relationship … Read the whole story

  • BSSP Laughs With Funny Or Die, Sunrun

    BSSP worked with production company Gifted Youth, a division of Funny or Die, and director Jason Winer, to introduce a campaign that attempts to … Read the whole story

  • Naked, Papercloud Develop New App For NBC Sports

    Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC … Read the whole story

  • BSUR Selected To 'Harmonize' Jack Link's Meat Brands For EMEA

    BSUR landed this account after a five-agency pitch. Lowe previously helmed the account in Europe. Location may also have helped Amsterdam-based BSUR land this … Read the whole story

  • Where Viewability Is Today -- And Why It's Critical For Digital's Tomorrow

    On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story