MAD Agency Daily
Monday, January 26, 2015
  • Unilever Launches Global Media Review

    The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story

  • Most Brands Aren't Getting What They Are Paying For In Super Bowl

    Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story

  • BBH NY Reshuffles Its Executive Team

    Current Chief Creative Officer John Patroulis has been named to the newly created Creative Chairman position and Executive Creative Director Ari Weiss is promoted … Read the whole story

  • Take A Selfie, Win A Civic

    The Selfie For A Civic sweepstakes leverages the selfie craze by inviting people to visit their local TriHonda dealership and snap a selfie with … Read the whole story

  • Q&A: The Rise Of 'Buy Our Product, Change The World' Positioning

    Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in … Read the whole story