The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
The brand that makes stuff that barely has any actual chocolate in it wants to look beyond Arnold and Havas. Read the whole story
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story
If you haven't yet noticed, Dads appear to be a major theme brands and agencies are going with for their Super Bowl ads. Toyota … Read the whole story
Current Chief Creative Officer John Patroulis has been named to the newly created Creative Chairman position and Executive Creative Director Ari Weiss is promoted … Read the whole story
Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative … Read the whole story
The Selfie For A Civic sweepstakes leverages the selfie craze by inviting people to visit their local TriHonda dealership and snap a selfie with … Read the whole story
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in … Read the whole story
Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing … Read the whole story
Havas Media N.A. hired Tom Goodwin as senior vice president, strategy and innovation. He joins Havas Media from The Tomorrow Group, which he was … Read the whole story
RB, formerly called Reckitt Benckiser, consolidated its global Vitamins, Minerals and Supplements (VMS) business, including MegaRed and Airborne, with McCann Worldgroup. The brands were … Read the whole story