MAD Agency Daily
Tuesday, January 27, 2015
  • Consumers Say Ads Are Now Less Informative About Products

    The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, … Read the whole story

  • FirstBank Jumps On DeflateGate For OOH Super Bowl Advertising

    FirstBank had no at-game advertising plans, but the New England Patriot's scandal was too much of a perfect opportunity to ignore. The Colorado-based company … Read the whole story

  • StrawberryFrog Named AOR For HeadOn Sports Drink

    The start-up brand is taking on the established players in the category-Gatorade and Powerade by positioning itself as not just an alternative to other … Read the whole story

  • Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer

    So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee … Read the whole story

  • AT&T Taps Fluent For Millennial Marketing Projects

    The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo … Read the whole story

  • Would You Want To Be A Media Agency CEO In 2015?

    Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story