The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, … Read the whole story
So "Advertising Age" is out with its Agency A-List list. You know, yet another industry self-esteem award. Read the whole story
FirstBank had no at-game advertising plans, but the New England Patriot's scandal was too much of a perfect opportunity to ignore. The Colorado-based company … Read the whole story
Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at … Read the whole story
The start-up brand is taking on the established players in the category-Gatorade and Powerade by positioning itself as not just an alternative to other … Read the whole story
So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee … Read the whole story
The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo … Read the whole story
Last week I spent time with a number of senior media agency execs from several different markets, and discovered that their challenge is daunting. … Read the whole story
You know how much automakers love advertising during the Super Bowl. Volvo is launching a campaign that's cheaper than a 30-second big-game ad, piggybacking … Read the whole story
CP+B Miami hired Gustavo Sarkis as executive creative director. Sarkis will lead the creative department on all accounts, which includes Infiniti Mexico and Latin … Read the whole story
Santy was added to Delta Air Line's agency roster, tasked to conduct social listening, especially from a millennial audience. The agency will evaluate conversations … Read the whole story