by Steve McClellan
Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. … Read the whole story
-
by Richard Whitman, Columnist
WPP has named WPP Digital CEO Mark Read Global CEO of WPP's Wunderman, succeeding Daniel Morel. Read the whole story
by Steve McClellan
The appointment comes amid significant expansion at the five year old independent shop. In 2014 the agency's staff grew by 70% to 53, amid … Read the whole story
-
by Richard Whitman, Columnist
Oh wait, not The Monkees. Are any of them even still alive? No -- Publicis just bought France-based digital and social marketing agency Monkees. … Read the whole story
by Larissa Faw
Mitsubishi Electric's agency of record, Ames Scullin O'Haire (ASO) is introducing two new spots featuring professional golfers Fred Couples and Fred Funk that first … Read the whole story
-
by Richard Whitman, Columnist
There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to … Read the whole story
by Larissa Faw
Trobman, an expert in Drupal open-source software, has joined the New York-based agency as Chief Technology Officer, a new position at the shop. He'll … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
by Laurie Sullivan
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story