Mad Blog
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As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run … Read the whole story
by Steve McClellan
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
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by Richard Whitman, Columnist
The 3% Conference founder Kat Gordon is hosting a tweetup during the Super Bowl. Read the whole story
COMMENTARY
by Jason Burby, Op-Ed Contributor
Real-time social media activity by marketers can gain a lot of attention. But does it actually work? It is hard to tie social media … Read the whole story
by Larissa Faw
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
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by Richard Whitman, Columnist
When you marry an advertising agency's penchant for crazy stunts with the notion that they provide "full service," you get a stunt like this … Read the whole story
by Joe Mandese
Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story
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by Richard Whitman, Columnist
As is common practice around large events such as, well, any mundane event an attention-seeking entity deems "large," there's always an agency who doesn't … Read the whole story
by Steve McClellan
Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler … Read the whole story
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by Richard Whitman, Columnist
Dentsu Aegis Network has announced the appointment of Robert Horler, currently CEO of Dentsu Aegis Network Northern Europe, to the role of CEO of … Read the whole story
by Steve McClellan
Previously Hodges was President of The San Diego Union-Tribune, where he is credited with having spearheaded the digital transformation of the company from a … Read the whole story
by Larissa Faw
Developed by DevicePharm, an agency that specializes in medical advertising, the new "Transform" campaign illustrates what the company says are the unique and life-changing … Read the whole story
by Joe Mandese
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
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by Amy Corr
You mess with the bull and you get... Danny Trejo? I had a hunch that the full ad for Snickers would tackle a famous … Read the whole story
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by Amy Corr
Mistress hired Steve Orenstein as chief operating officer, a new position at the agency. Orenstein started his career at Y&R in New York in … Read the whole story
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by Amy Corr
Tempur Sealy named RPA as agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, … Read the whole story