MAD Agency Daily
Monday, February 2, 2015
  • Half Of Americans Watch Super Bowl For The Ads

    Women are more likely to say they watch the Super Bowl for the ads (52% of women vs. 41% of men), but 31% of … Read the whole story

  • JWT Confirms Launch Of Digital Network Mirum

    Digitaria co-founder and CEO Dan Khabie has been appointed global and North America CEO of the new agency -- reporting to JWT Global CEO … Read the whole story

  • Horizon Lands New Why Executive Jared Gruner

    According to the agency, Gruner's responsibilities include leading strategic and brand planning across its roster of clients and developing creative ideas that intersect branding … Read the whole story

  • Loctite, Fallon Are 'Positive' With First Super Bowl Spot

    Loctite and its ad agency Fallon are introducing the brand's first Super Bowl ad to raise recognition among everyday users. They want people to … Read the whole story

  • Toddler Bowl Joins This Sunday's Fray

    It's the Enfagrow Toddler Bowl, sponsored by Mead Johnson and airing on several Discovery Communications channels. The partnership, negotiated by Publicis Groupe's Spark, part … Read the whole story

  • First Bank Teaches Super Bowl Viewers A 'Valuable Lesson'

    Many Super Bowl ads will undoubtedly feature trite superficial stories to tug on viewers' heartstrings. First Bank, however, saw an opportunity in doing the … Read the whole story